P&C Insurance Marketing Specialist

Marketing Specialist

About Us:

We are a growing and dynamic insurance agency seeking a highly motivated and experienced Marketing Specialist to join our team in Hanford, CA.  We offer a competitive salary and benefits package and are committed to fostering a supportive and collaborative work environment.

Job Summary:

The Marketing Specialist will be responsible for developing and implementing marketing strategies to drive business growth for our Hanford office.  This role requires a strong understanding of the insurance industry, particularly in general business, commercial agriculture, and transportation, as well as the ability to effectively market a diverse range of insurance products, including Workers’ Compensation.  The ideal candidate will be a results-oriented individual with excellent communication and interpersonal skills.

Responsibilities:

• Develop and execute comprehensive marketing plans to generate leads and increase sales.

• Identify target markets and develop effective marketing campaigns to reach them.

• Create marketing materials, including brochures, website content, and social media posts.

• Manage social media presence and engage with potential clients online.

• Network with industry professionals and attend community events to promote the agency.

• Track and analyze marketing campaign performance and make adjustments as needed.

• Collaborate with sales team to ensure alignment between marketing and sales efforts.

• Manage marketing budget effectively.

• Stay up-to-date on industry trends and best practices.

Qualifications:

• Minimum of 5 years of experience in insurance marketing, handling general business, commercial agriculture, and transportation lines, including Workers’ Compensation. Experience with premium sizes ranging from $25K to $250K is essential.

• Strong understanding of insurance products and services.

• Excellent communication, interpersonal, and presentation skills.

• Proven ability to develop and execute successful marketing campaigns.

• Proficiency in digital marketing tools and social media platforms.

• Ability to work independently and as part of a team.

• Strong analytical and problem-solving skills.

Preferred Qualifications:

• Residing in or around the Hanford, CA area.

• Must reside in California

  
  

Compensation:

$70,000 - $90,000 annually, depending on location and experience.

Work Environment:

Hybrid schedule available for candidates residing in or around Hanford, CA, or

100% remote work considered for candidates outside the Hanford area.